According to many studies, including the Edelman Trust Barometer, social organizations in Poland enjoy significant trust among citizens. However, a growing concern is the decreasing engagement of people in volunteering activities. The pandemic exacerbated this problem even further. According to the Charities Aid Foundation’s research from 2019, Poland ranked 86th out of 126 countries in terms of the number of people engaged in volunteering. Based on our observations, we have noticed that young people are the most active group fighting for climate protection, equality, and social justice in Poland. However, they often lack sufficient knowledge on how to become more deeply involved in social actions.

Recognizing their significant potential for action, we engaged young individuals from Poland, especially those from smaller communities with fewer opportunities than big cities, in a series of online discussions on socially important topics, such as climate protection and animal welfare. We invited activists working in these areas and other influential figures for young people (influencers) to these meetings. The discussions highlighted contemporary social issues and presented concrete ideas for potential actions related to them. Through videos, photos, and graphics, we showcased projects from Poland that are making a positive impact on the world, as well as the individuals behind these initiatives. In collaboration with media outlets and social organizations, we conducted a campaign targeting young people, aiming to encourage them to get involved in social activities and demonstrate that such engagement is accessible to everyone.

We also provided support to selected groups of young people in implementing local initiatives inspired by the presented ideas. For example, they organized charity cafeterias, zero-waste actions, and bird-friendly gardens, involving a total of 50 participants. Finally, we compiled a catalog of ideas for local actions and promoted it among young people through social media, social organizations, and media partners. We estimate that we reached over 1.5 million individuals with the project’s content.